PRN: 5 B2E Best Practices for Small Businesses

PRN: 5 B2E Best Practices for Small Businesses. 5 B2E Best Practices for Small Businesses [05-February-2016] Latest PR Toolkit post offers expert advice on building brand advocacy through internal communications NEW YORK, Feb. 5, 2016 /PRNewswire/ --Â The business-to-employee (B2E) marketing approach is arguably one of the easiest ways for small businesses to authentically build long-lasting brand advocacy.

Persone Amanda Eldridge Director, Having, Claire Holland
Luoghi Europa, Medio Oriente, New York
Organizzazioni UBM plc, London Stock Exchange
Argomenti internet, software, informatica

05/feb/2016 21.43.53 PR Newswire Turismo Contatta l'autore

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5 B2E Best Practices for Small Businesses

 
[05-February-2016]
 

Latest PR Toolkit post offers expert advice on building brand advocacy through internal communications

NEW YORK, Feb. 5, 2016 /PRNewswire/ -- The business-to-employee (B2E) marketing approach is arguably one of the easiest ways for small businesses to authentically build long-lasting brand advocacy. Connecting your employees with the brand is not only good for the company, but good for the employees as well.  PR Toolkit contributing author, Claire Holland explores this unique marketing approach in her latest article, "Internal Communication Tips for Small Businesses" and offers the following best practices:

  • The 3 C's of Communication: Ensure you are communicating clearly, consistently and at a cadence that your employees will benefit from. Hollands recommends utilizing such tactics as internal newsletters, a regularly scheduled all-company meeting or email announcements as ways to build your brand ambassadors starting from the inside out.
  • "What does this mean for ME?": When building out your internal communications program, you'll need to understand what your audience cares about and tailor the messages accordingly.
  • Multiple channels: Just as you would for your external marketing efforts, leverage multiple channels to communicate your key messaging. Holland suggests intranets, webinars and printed collateral as ways to keep your employees engaged.

For further discussion on the two remaining internal communication tips, read Holland's complete article here.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients fro! m offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
+1 201-360-6906
Amanda.eldridge@prnewswire.com


Company Codes: LSE:UBM, OTC-PINK:UBMPY
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