PRN: 118 118 Launches Innovative New Mobile App, Giving Callers a Better Deal

The key advantage of the new mobile app, apart from its fixed monthly fee subscription for unlimited calls and connections is that it's hassle-free as callers can access 118 118 services whenever they want, as often as they want.

Persone Peter Trott, Ideal
Luoghi Europa, Londra, Cardiff, Regno Unito
Organizzazioni New York-based, Search and Information Industry Association, KGB, Google Play
Argomenti internet, software

08/feb/2016 09.01.23 PR Newswire Turismo Contatta l'autore

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118 118 Launches Innovative New Mobile App, Giving Callers a Better Deal

 
[08-February-2016]
 

LONDON, February 8, 2016 /PRNewswire/ --

 

  • An industry 'first' new App offers unlimited calls & connections for fixed monthly fees of £2.48 and £4.98 respectively on a subscription basis 
  • Ideal for elderly parents or grandparents; drivers out of internet range; business people or their PAs; busy mums or to keep tabs on their kids  

The UK's leading directory enquiries service has launched the industry's first mobile App that will offer unlimited calls and connections for fixed monthly fees of £2.48 and £4.98 respectively on a subscription basis. 118 118 Unlimited offers callers four free calls on signing up for the monthly subscription, and the App will launch on iTunes and Google Play app stores for Android and iOS phones with subscriptions paid by bank card.

     (Photo: http://photos.prnewswire.com/prnh/20160205/330070 )

Peter Trott, General Manager of 118 118, said: "The launch of our App marks a milestone in the company, as we offer smartphone users a better deal to use our service. We see specific markets for our new app, for the elderly who need access to a lifeline at any time; for busy mums who need emergency numbers in a split second or their kids who they want to keep tabs on; for salespeople or anyone travelling a lot in their cars not in range of the internet; and generally, for business people or their PAs wanting a listing in a hurry."

The key advantage of the new mobile app, apart from its fixed monthly fee subscription for unlimited calls and connections is that it's hassle-free as callers can access 118 118 services whenever they want, as often as they want. To sign up, callers simply create an account and choose their plan. Once signed up, callers with one click on the red button, 7 days a week, can make unlimited calls. At the end of each call, callers will find all the contacts requested in the app's directory, which they can easily share with friends and family.

The App forms one of five service options for customers, giving people more choice and flexibility as to how they access 118 118, including:

  • A five star premier service on 118 118
  • A free-call number on 0800 1183733
  • One-off search option for a £1 flat fee
  • Free search on the 118 118 website
  • The new app for unlimited calls and connections for a fixed fee monthly subscription

The French version of the mobile app, on 118 218, called L'appli pour appeler, recently won a Silver Industry Excellence Award at the first annual Awards from Search and Information Industry Association (SIINDA) in 2015, one of the fastest growing non-profit media, digital and voice associations based in Europe.

As the UK's top numbers brand and information provider 118 118 connects more than 8 million people every year in the UK with the businesses they seek.  Annually more than 700,000 people get the right bite to eat, 350,000 pet owners find the right services they want, nearly a million people the cab ride they need, and millions of people wanting every type of service and business imaginable get the right connection, simply by calling 118 118.

The top 10 categories callers asked for in 2015 were (in order) Hotels, Hospitals, Taxis, Pubs / Inns / Bars, Local Government, Banks, Central Government, All Restaurants, Car Dealers, and All Medical Practitioners / Therapists.

The appeal of 118 118 lies in the way it helps people who lead busy lives and are time poor who don't want to wait. This core audience are typically smartphones users from 25- 45 yrs. old looking for a service that saves time and solves issues for them every day. Customers can call 118 118 and reach a helper in a couple of seconds without waiting, and 99% of the time get the correct answer, all within about a minute.

Customers calling 118 118 can also find out what's on at the local cinema or train times at the nearest train or tube station and even be given directions to where they want to go. If customers call from a mobile, they will receive a text with the numbers they need for free, so they don't have to scramble for a pen and paper.

Peter Trott, General Manager of 118 118, added: "We think that our new mobile App leads the way in the industry for mobile directory services at a highly affordable level with a subscription based app that people are used to with their mobile operator.  At 118 118 we pride ourselves on the quality of the service we deliver, so much so that if we don't supply the right number, customers can have their money back. And we also offer other cost-effective options to our 5 star premier service such as a £1 no frills one search call on 118 811, an all free ad-funded service on 0800 1183773 or free search on our website, http://www.118118.com."  

The new campaign launches in the fourteenth anniversary year of the launch of 118 118, made famous by the 70s style retro 118 118 runners and paves the way to revolutionise directory enquiries services on the mobile platform at a price anyone can afford.  

About 118 118 

118 118 launched in 2002 and almost immediately became and remains the nation's leading directory enquiry service.

Today, 118 118's fast, high accuracy service is called by more than 8 million people every year for the numbers they want and the information they need. Apart from the 5 star premier directory enquiries service on 118 118, the company offers a range of cost-effective options, such as:

  • A £1 no frills one search call on 118 811
  • An all free ad-funded service on 0800 1183773
  • Free search on the website, http://www.118118.com
  • The new app for unlimited calls and connections for a fixed fee monthly subscription

In early January 2016, 118 118 donated £10,000 from its helpline to Shelter's national telephone helpline, the only specialist housing advice line in Britain which provides immediate assistance to anyone in urgent need of housing support.

Committed to innovation, the company continues to invest in new information services, including texted answers, free directory search from http://www.118118.com and mobile applications such as the soon to be launched 118 118 Unlimited App. Callers also enjoy the benefits a wide range of additional information services, alternative listings and special offers. The top 10 categories that callers asked for in 2015 were Hotels, Hospitals, Taxis, Pubs / Inns / Bars, Local Government, Banks, Central Government, all Restaurants, Car Dealers, Medical Practitioners and Therapists.

In 2015 118 218 L'appli pour appeler, the French mobile app, won a Silver Industry Excellence Award at the first annual Awards from Search and Information Industry Association (SIINDA) in 2015, one of the fastest growing non-profit media, digital and voice associations based in Europe.

118 118 is based in London and Cardiff and is a wholly owned subsidiary of kgb (Knowledge Generation Bureau) at http://www.kgb.com, a privately held, New York-based company and the world's largest independent provider of directory assistance and enhanced information services.  

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