PRN: Teespring to Localize Social Commerce for Twitch in Europe

19/feb/2016 09:00:37 PR Newswire Turismo Contatta l'autore

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Teespring to Localize Social Commerce for Twitch in Europe


Teespring now fulfilling merchandise orders across Europe, benefiting broadcasters and their communities

SAN FRANCISCO, Feb. 19, 2016 /PRNewswire/ -- Leading social commerce platform Teespring is extending its partnership with Twitch, the world's leading social video platform and community for gamers, by introducing an integrated localized experience for Twitch's Partnered broadcasters and their European customers.  Starting today, Twitch broadcasting Partners worldwide will be able to fulfill orders for custom apparel, taking advantage of Teespring's on-demand commerce capabilities across Europe.

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As a result of this announcement, European buyers will pay 65% less for shipping and receive their orders 30% faster.  Additionally, customers in 18 European countries will be able to shop the Twitch-Teespring experience in their local language and currency and enjoy customer support in their local language and time zone.

"The Twitch community is passionate when it comes to supporting their favorite broadcasters," said Sue Lee, Partnerships Associate, Merchandise, Twitch. "One of the ways they show their support is through our partnership with Teespring that enables broadcasters to easily create custom apparel. With Teespring localizing the experience across Europe, it benefits consumers and bolsters the revenue opportunity for our broadcasters worldwide."

Since the two companies teamed in November 2014, Twitch broadcasters have created hundreds of thousands of original shirts and hoodies on the Teespring platform.  The response among European viewers has been especially strong, representing more than 20% of sales globally.   This localization initiative now combines the power of Twitch's 13,000 Partnered broadcasters with Teespring's global reach.

"Custom apparel is a great way for fans to directly support their favorite Twitch broadcasters, and the social commerce opportunity unlocks new revenue streams for these content creators beyond online advertising and subscriptions," said Robert Chatwani, chief revenue and marketing officer for Teespring.  "Our continued innovation in on-demand commerce makes this new localized experience possible, redefines the way products are made and marketed, and creates valuable opportunities for platform partners such as Twitch."

About Teespring
Teespring is a commerce platform that enables anyone to create and sell products that people love, with no cost or risk. Teespring powers all aspects of bringing merchandise to life from production and manufacturing to supply chain, shipping, and customer service. By unlocking commerce for everyone, Teespring is creating new opportunities for entrepreneurs, influencers, brands, and anyone who rallies communities around specific causes or passions. Headquartered in San Francisco, Teespring is venture-backed by Andreessen Horowitz, Khosla Ventures, and Y Combinator.

About Twitch
Twitch is the world's leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.7 million broadcasters. Twitch's video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. Twitch also features Twitch Creative, a category devoted to artists and the creative process. For more information about Twitch, visit the official website and blog.</! span>

PR Contact: Michelle Cox / 

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