PRN: Has Digital Marketing Replaced Traditional Marketing?

[03-March-2016] PR Newswire's Small Business PR Toolkit contributing author Rich Kahn discusses the answers NEW YORK, March 3, 2016 /PRNewswire/ -- To stay relevant and visible during the ongoing evolution of digital marketing, small business owners must leverage the new opportunities and technologies to promote their brands through online channels.

Persone Amanda Eldridge Director
Luoghi Europa, Medio Oriente, Yorkshire, Morava, Has
Organizzazioni UBM plc, London Stock Exchange
Argomenti internet, informatica, software

03/mar/2016 21.33.15 PR Newswire Turismo Contatta l'autore

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Has Digital Marketing Replaced Traditional Marketing?

 
[03-March-2016]
 

PR Newswire's Small Business PR Toolkit contributing author Rich Kahn discusses the answers

NEW YORK, March 3, 2016 /PRNewswire/ -- To stay relevant and visible during the ongoing evolution of digital marketing, small business owners must leverage the new opportunities and technologies to promote their brands through online channels.

Logo - http://photos.prnewswire.com/prnh/20110831/NY59180LOGO

In his latest post on the PR Toolkit, Rich Kahn, founder and CEO of eZanga.com explains how technology has changed the way marketers market, which then changes the look and feel of a business' marketing department. Kahn further explains the following reasons why digital marketing is the new traditional marketing:

  • Departmental changes. Employers have made the shift within their organizations to reflect the wants and needs of their consumers. With employees now having titles as "social media manager" or "content strategist," most customers want access to information very quickly and they dictate how they want to see it. Kahn suggests integrating "experience marketing" where you leave the channels behind and focus solely on the user and their unique experience.
  • Omnichannel approach. As we continue to adopt new technologies, marketers must continue to implement an omnichannel strategy to coordinate seamless interactions between different devices and experiences. Kahn sites how print campaigns are now leveraging QR codes, hashtags and social media icons to drive consumers back to an online experience.

For further discussion on the reasons digital marketing has become the new traditional marketing, read Kahn's post here.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients fro! m offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Contact:
Amanda Eldridge
Director, Strategic Channels
+1 201-360-6906
Amanda.eldridge@prnewswire.com


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