PRN: Propelling the Growth of a New Luxury Movement: BSI CAPITAL GROUP Invests 5m Swiss Francs (CHF) in Swiss Cosmeceuticals AG

17/mar/2016 15:21:43 PR Newswire Turismo Contatta l'autore

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Propelling the Growth of a New Luxury Movement: BSI CAPITAL GROUP Invests 5m Swiss Francs (CHF) in Swiss Cosmeceuticals AG


APPENZELL, Switzerland, MEXICO CITY, BERLIN and HONG KONG, March 17, 2016 /PRNewswire/ --

The successful placement of the additional investment round allows Swiss Cosmeceuticals to further propel its expansion plans for the luxury brand la clé. Since its worldwide brand launch in November 2015, the Swiss group has been capturing the rapidly growing global market for luxury cosmetics in the light luxury price range. The la clé offering includes not only spas and flagship stores in global hotspots, but also a comprehensive eCommerce platform and a Friends-to-Friends-Club. After the market introduction in Europe, target markets are primarily Asia with a focus on China as well as the Americas and the Middle East. Swiss Cosmeceuticals is part of a successful single family office, based in Switzerland and Hong Kong, and has regional headqua! rters in Europe (Berlin), Asia (Hong Kong) and The United States (Miami).

BSI CAPITAL GROUP subscribes 5m CHF of the 2015-2019 convertible bond limited to 10m CHF  

BSI CAPITAL GROUP is a global advisory and investment firm with its headquarters in Mexico City. With more than 50 years of combined experience in financial services, BSI delivers innovative solutions through a global business platform. BSI is a recognized industry leader already featured on CNN, Bloomberg, AméricaEconomía etc. and is now listed by Forbes as one of "30 promising businesses in Mexico".

la clé (Swiss Cosmeceuticals AG)  
la clé is an exclusive luxury brand for women founded in 2013 by Masha Pavlovic. Targeting the premium luxury brand segment, it has a competitive positioning in the fast growing markets and regions around the globe. "Luxury at affordable prices" encapsulates the unique value proposition of the brand. "Total transparency and scientifically based efficacy" are further brand DNAs.

On request, we gladly provide you with a printable file (300dpi) as a JPG. For further images, photographic materials or interview requests, please contact Mr Fabian Keller, CEO of Swiss Cosmeceuticals AG.

Fabian Keller,
Swiss Cosmeceuticals AG
European Headquarters
c/o Swiss Cosmeceuticals Europe GmbH
Linkstrasse 2
10785 Berlin

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