PRN: YTL Communications Leverages Resulticks' Omnichannel Marketing Automation to Deepen and Strengthen Customer Connections

    (Logo: http://photos.prnewswire.com/prnh/20150703/753082) YTLC will leverage the Resulticks marketing automation platform to reach customers at their most critical touch points and junctures, with the goal of moving them up the value chain, while also offering them the best of service and product options.

Persone For
Luoghi Asia, Medio Oriente, Po, Londra, New York, Malesia, Madras, San Francisco, Singapore, Stati Uniti d'America, Regno Unito, Mobile
Organizzazioni Interakt Digital Group
Argomenti economia, commercio, impresa, internet

22/mar/2016 14:36:07 PR Newswire Turismo Contatta l'autore

Questo comunicato è stato pubblicato più di 1 anno fa. Le informazioni su questa pagina potrebbero non essere attendibili.

YTL Communications Leverages Resulticks' Omnichannel Marketing Automation to Deepen and Strengthen Customer Connections

 
[22-March-2016]
 

SAN FRANCISCO, March 22, 2016 /PRNewswire/ --

Highly Targeted Marketing and In-Context Communications Strategy Set to Add Fresh Impetus to Customer Retention and Building Loyalty  

In an initiative spanning multiple digital marketing channels, YTL Communications (YTLC) has teamed with omnichannel marketing automation innovator Resulticks to strengthen the YES brand's reach and engagement among its customer base in the extremely competitive telecommunications market in Malaysia.

     (Logo: http://photos.prnewswire.com/prnh/20150703/753082 )

YTLC will leverage the Resulticks marketing automation platform to reach customers at their most critical touch points and junctures, with the goal of moving them up the value chain, while also offering them the best of service and product options.

Particia Chooi Po-Po, YTL Communications' Head of Marketing commented,  "We've focused this omnichannel automation initiative on maximizing the value realized at the most critical touch points in our relationship with our customers, across e-mail and mobile channels. While getting ready to drive this full steam, we're focused on aligning our collection, retention and loyalty processes in order to reduce any drop-outs and improve stickinesss manifold."

Tapping on YTLC's existing customer, Resulticks' capabilities in the areas of data augmentation, individualized tracking using its Smart Link technology and deep analytics shall be exploited for the progressive profiling of its customers leading to top-line contributions of revenue, measurable through Resulticks. During the first quarter, Resulticks' omnichannel reach shall empower YTLC to execute e-mail and SMS outreach campaigns to improve collections, promote offers and bind them closer to the brand, while subsequent quarters shall possibly see it envelop other digital channel communications as well, such as mobile app notifications and web notifications.

Commenting on the recent on-boarding of this prestigious brand from Malaysia on to the platform, Redickaa Subrammanian, the Resulticks Founder and CEO noted , "With the explosion of digital channels and consumer adoption across Asia, an omnichannel digital strategy driven by Big Data analytics offers unlimited potential to connect with consumers on a individualised basis. The result is maximum ROI for brands and a completely relevant brand experience for consumers."

About Resulticks: 

Resulticks is a next generation omnichannel marketing automation platform, designed to give marketers the capability to dynamically target, engage, analyze and respond to audiences both online and offline, across multiple digital touch points. Resulticks integrates with multiple data sources and leverages the power of Big Data to create high impact omnichannel engagement and resultant top-line gains. Resulticks is owned by Interakt Digital Group and has offices located in the US, Asia, UK and Middle East.

For more information, visit https://www.resulticks.com/.

About Interakt: 

Interakt is a global digital communications company that builds strong brands through Communications inside out™. Interakt works with large and mid-size organizations worldwide in a variety of industries, including retail, energy, BFSI, FMCG and telecommunications. Founded in 2004, Interakt is headquartered in Singapore with offices also in New York, San Francisco, London, Chennai and Bengaluru. For more information, visit: http://www.interaktco.com.


For more information please contact:  

Redickaa Subramanian
redickaa@interaktco.com
Tel: +65 6238 8995 / Fax: +65 6238 8943
Mobile: +1 747. 322.3280 (USA); +65 9751 4270 (SG)
CEO, Resulticks & Interakt Digital Group

blog comments powered by Disqus
Comunicati.net è un servizio offerto da Factotum Srl