PRN: Gorkana Keynote at Eventopedia Discovery Event Highlights Tangible Event ROI from Event Tech

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Gorkana Keynote at Eventopedia Discovery Event Highlights Tangible Event ROI from Event Tech

 
[20-January-2017]
 

LONDON, January 20, 2017 /PRNewswire/ --

Eventopedia - the leading cloud-based venue search platform and demand generation tool for the global meetings & events industry - teamed up with leading global media intelligence company Gorkana at the new etc venues County Hall on Thursday evening to demonstrate the tangible ROI delivered by Event Tech.

     (Photo: http://mma.prnewswire.com/media/459626/Eventopedia_Panel.jpg )

Gorkana Event & Marketing Manager, Victoria Morrison, delivered a keynote before joining a panel session moderated by experienced conference host, Jeremy Jacobs, and comprising Event Tech CEOs Mike Piddock of Glisser, and Clemi Hardie of Noodle Live.

A poll run during registration found that 41% of (107) registrants are using Event Tech for their 2017 events, with 48% outlining they "may be" incorporating usage of Event Tech into their 2017 events.  

The 60-strong audience of event planners, who were joined by a Facebook live stream audience, learned what practitioners need to know to get a seat at the board table.  Victoria Morrison outlined the importance of defining holistic objectives to measure successes through the different stages of the event management process - pre, during and post event. Victoria suggested that the opportunity for technology & data to make a positive difference for event professionals is massive.

"The value of live events is given greater visibility by linking the measurement of Gorkana's tactics back to the organisations' objectives", said Victoria.

In response to brands wanting to hear customers talking of their 'love' for their brand, Victoria continued,

"Events can provide a 'wow' that connects directly with customers, more than other forms of marketing. Being able to measure this more scientifically will be part of the future of event technology and live event marketing." 

The event was made available by live stream globally from EventStream Live™, a service of London-based Easy TV Ltd. In another world first for Eventopedia, the event featured the first public outing of the beta version integration of EventStream Live with Glisser, the leading platform developed in Microsoft Accelerator allowing presenters to interact with their audience through their presentation deck.

A Glisser poll run during the event found:

77.8% of event planners currently measure the success of their events

The most popular metrics were identified as

27% Attendee satisfaction surveys

9% Show Rate

18% Number of Attendees

46% £ ROI

(Poll size: 58) 

Mike Piddock, CEO of Event Tech Glisser, likened the emergence and importance of Event Tech to 1849 San Francisco and the Gold Rush.  

"Metrics used in the right way can be transformative for live events.  There is a massive opportunity to utilise data - like other sectors - to provide meaningful context to the value of live events, and to help event professionals demonstrate this to colleagues across their businesses who may not understand the impact they are having."    

Glisser shared that, on average, 25% of a corporate marketing budget is spent on events, yet it is the piece event planners can measure the least

Attendee, Simon Hughes, an experienced leader and business consultant with over 25 years' experience in developing and managing events in both the public and private sector, worries that the events industry is 'way behind' in comparison to other consumer sectors and the way in which they utilise data.  He suggested that the events industry is often constrained by clients who don't like paying for data and research, saying,

"The great thing about event tech is that it is lowering the cost barrier and making it easier for us to present clients with real and meaningful data, allowing more discussion about objectives and strategy, placing event professionals - where we want to be - at the top table with other marketers." 

Addressing the issue of clients paying for data, Victoria Morrison, said,

"On average, clients allocate about 10% of their PR budgets on measuring their campaigns.  There is no reason why it shouldn't be the same for events." 

Clemi Hardie, CEO of Event Tech Noodle Live, identified the need for Event Tech to follow the lead of big tech firms, such as Instagram and Facebook, who create attractive data points that ease the process of exchanging data.

"Computers and data are neat. Human beings are messy. Event professionals may want to track the attendees' journey through an event, but what we've seen so often is that when you look at the data sets, you've got people who didn't check in for the event, but they're checking in for sessions. That's the human aspect of gathering data. That's what makes it a challenge. You still need humans to analyse the data we're gathering. You always will." 

Eventopedia COO, Alan Newton, comments: "Our first Eventopedia Discovery event of 2017 followed our familiar format of producing simple educational events providing event managers with thought-provoking content, delivered by industry experts and free from our own narrative.  It was pleasing to see that on scale of 1-10 xxx% of attendees felt the event improved their understanding of event ROI."

About Eventopedia 

Eventopedia is the leading cloud-based venue search platform and demand generation tool for the global meetings & events industry, and its mission is to increase enquiry conversion and industry efficiency.

The powerful search and match platform makes event planning easier for all event planners, allowing more time to create more impactful events.

Eventopedia also helps event venues, hotels and suppliers to promote their brands across the web and social media, ensuring that event all suppliers communicate their story cost effectively. 

Eventopedia Explainer Video Animation https://www.youtube.com/watch?v=zSqFx40xs8o

Visit About Us http://eventopedia.com/page/about-us/

Visit us online at Twitter, Facebook, LinkedIn, and Instagram

About Gorkana 

Gorkana is the UK's leader in media intelligence and is owned by Cision.

Cision is a leading media communication technology and analytics company that enables  marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact.

As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence.

Cision solutions also include market-leading media technologies such as PR Newswire, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia.

For more information, visit http://www.cision.com  or follow @Cision on Twitter.

About etc County Hall 

etc.venues County Hall is etc.venues' largest event space located in London's iconic County Hall.

The venue offers conference, meeting and event space situated on the 4th floor at County Hall, with an enviable location on the riverside overlooking The London Eye and opposite the iconic Houses of Parliament & Big Ben. The venue boasts large multi-purpose interconnecting space including two suites for groups of up to 900, who can enjoy stunning views across The Thames towards Westminster.

About Glisser 

Glisser connects your audience, via their smartphone or other device, to your presentation, enabling real-time polls, digital Q&A, social sharing, likes and slide downloads for the ultimate engagement experience.

Glisser was created to offer a simple way of collecting more data at business events and meetings. With over 10 years of marketing experience, Glisser CEO Mike Piddock consistently saw live events and meetings taking the lion's share of his budget but not delivering the data needed to prove their ROI. He also attended a vast number of presentations that were poorly delivered and frankly quite boring, there had to be an opportunity here to disrupt the space.

For more information, visit https://glisser.com/about or follow @Glisser

About Easy TV 

Easy TV operates and manages the TV Studio facilities of The Cocoon Innovation Centre, Europe's biggest accelerator/incubator which opened in December 2016; operates a proprietary platform for remote-control broadcast of public company communications to institutional investors, via International Capital Connections Limited and Bloomberg; and operates EventStream Live™, a suite of outside event live streaming solutions to fit all budgets and engage with a global Facebook Live and other audiences - delivering the live event together with live sponsor interviews, messaging and advertising, as well as post-production highlight edits and transcripts, for maximum ROI.

For more information, visit http:/http://www.easytv.tv  Contact shane.smith@CapitalConnections.tv

For examples of live programs produced by Easy TV visit http://www.IntelligentCrowd.tv

About the Glisser and Easy TV's EventStream Live™ Collaboration 

Together, when fully released, EventStream Live and Glisser will provide an immersive and interactive experience for remote audiences who are unable to attend events in person, significantly leveraging the return on the effort, content, and value embodied in live events.  The beta version is available now on Windows for PC only, with support for iOS, Android and Windows Mobile to follow. 

About Noodle Live 

Noodle Live was launched in January 2013 by Clemi Hardie with the aim of using simple technology hacks to help #EventProfs create better events. Over the past 4 years they have grown into one of the industry's leading tech providers, believing in the power of tech to deliver a better experience for both attendees and organisers. Noodle Live use a combination of RFID, NFC and smart-phone apps to make event environments easier to navigate and more productive. They are constantly researching new tech trends that could be useful for the events industry. Noodle Live's client list includes Xero, Fujitsu, Lidl, Arup, Jaguar Land Rover, Deloitte and Google.

For more information, visit http://www.noodlelive.com/ or follow @NoodleLIve

About Jeremy Jacobs 

Jeremy Jacobs is an experienced conference host and master of ceremonies with over 25 years' experience in public speaking. Whether you want a host for your corporate event, a broadcast presenter for webinars, or you want to learn how to become an inspirational speaker yourself, Jeremy has a range of solutions that will give you instant results and long lasting impact.

For more information, visit http://www.jeremyjacobs.com or follow @JeremyJacobs

For more information, press only:
Contact toby@eventopedia.com (+44)-780-133-6068

Note to editors: For more information, news from Eventopedia, please visit the Press Coverage page: http://eventopedia.com/press-coverage/

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