PRN: Global Augmented Reality Market 2017-2021 - Research and Markets

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Global Augmented Reality Market 2017-2021 - Research and Markets


DUBLIN, Mar 16, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Augmented Reality Market 2017-2021" report to their offering.

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The global augmented reality market to grow at a CAGR of 65.24% during the period 2017-2021.

Global Augmented Reality Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report considers the revenue generated by vendors developing engines, software, and hardware for a device.

The report also considers the revenue generated from the various sources such as paid AR apps, advertisements within AR apps, In-app purchases, revenue generated by AR vendors that develop mobile advertisements for third parties such as PepsiCo and Volkswagen, revenue generated by vendors developing AR apps for sectors such as healthcare, retail, real estate, and industrial and sale of HMDs and smart glasses.

According to the report, one of the major drivers for this market is increasing dependence on apps and proliferation of AR apps for numerous activities. A mobile app is a software developed for use in small-sized wireless computing devices such as smartphones and tablets. The large-scale adoption of smartphones globally has increased the use of AR apps. People have become dependent on apps as they make life simple.

Further, the report states that one of the major factors hindering the growth of this market is lack of AR content. There are a large number of AR apps available in the market. These apps are developed mostly by individuals and companies. However, the majority of these apps fail to meet user expectations and become a success, thereby reducing the growth potential and acceptance of AR among consumers. The majority of the apps fail to meet customers' expectations because they lack content and do not have the feature of adding new or additional content.

Market Dynamics

Market drivers

  • Increasing dependence on apps and proliferation of AR apps for numerous activities
  • Use of AR technology for effective advertising
  • Adoption of the crowdfunding strategy
  • Growing interest has increased the number of developers
  • Growing integration of AR in mobile devices and declining ASP of AR hardware
  • Large-scale workforce automation

Market challenges

  • Hardware limitations
  • Lack of AR content
  • Stringent government regulations
  • Connectivity issues, low awareness, and high user expectations impacting AR adoption
  • Low value addition of smart glasses to consumers

Market trends

  • Use of SLAM technology
  • Emergence of depth-sensing cameras
  • Development of pico projectors
  • Technological advances in the field of AR

Key vendors

  • Apple
  • Atheer Labs
  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Cinoptics
  • HTC
  • Meta
  • Laster Technologies
  • Lumus
  • ODG
  • Optinvent
  • Qualcomm
  • Rockwell Collins
  • Sensics
  • Sieko Epson
  • Technical Illusions
  • Thales
  • Total Immersion
  • Vuzix
  • WeAR Studio
  • Wikitude
  • Zappar

Other prominent vendors

  • Abbott Vascular
  • Abiomed
  • AtriCure
  • Biosensors International
  • Biotronik
  • BioVentrix
  • C. R. Bard

For more information about this report visit

Media Contact:

Research and Markets
Laura Wood, Senior Manager

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