PRN: United States Hispanic Foods and Beverages Market, 2020 - Research and Markets

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United States Hispanic Foods and Beverages Market, 2020 - Research and Markets


DUBLIN, April 07, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Hispanic Foods and Beverages in the U.S., 6th Edition" report to their offering.

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Marketers of Hispanic meals and beverages aim to remain competitive by providing loyal Hispanic foods consumers with new cultural taste experiences, leveraging Hispanic food culture's aura of authenticity that appeals to consumers. Hispanic foods marketers are seeking ways to integrate their products into other food trends, especially into the growing demand for free from foods. These marketing methods will be crucial to both longtime Hispanic foods consumers as well as newcomers to the market. Further, the Hispanic food market now offers more mainstream versions of its products to consumers still wary of the Hispanic food culture.

The new report, "Hispanic Foods and Beverages in the U.S., 6th Edition", covers Hispanic food marketers' efforts as well as consumer behavior. The report projects that sales in the Hispanic foods market in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound annual growth rate (CAGR) of 3.8%.

Supporting this solid growth will be the ongoing increase of the Hispanic population in the U.S., both in numbers and as a share of the total population; the growing sophistication of the mainstream population in terms of their acceptance of and desire for Hispanic food culture; and the creative efforts of Hispanic foods marketers to fulfill consumer desire.

Sales and market size data sources include:

- IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
- In addition, the report draws on data from the Spring 2016 Simmons NCS Adult Study 12-Month.
- National Consumer Survey, conducted in July-August 2016 with a sample size of 2,000 U.S. adults age 18+.

Key Topics Covered:

Chapter 1 Executive Summary

Scope of This Report
Products Outside Scope
A Note about Nomenclature
The Market for Hispanic Foods and Beverages
Market Trends
Race for the United States, Number in Thousands and Percent: 2015 to 2060
The Competitive Environment
Retailer Environment
Foodservice Environment
New Products and Trends
The Consumer

Chapter 2 Market Trends

Key Points
Growth and Change in Population as a Market Factor
Hispanic Influence on U.S. Food and Beverage Market Continues to Grow
Hispanics Will Account for a Quarter of Total U.S. Population by 2050
Race for the United States, Number in Thousands and Percent: 2015 to 2060
Dynamics of the Hispanic Population
Consumers of Hispanic Foods and Beverages Are Wide and Varied
Disparities Among Hispanic Millennials
Mexico Accounts for Two-Thirds of U.S. Hispanics
Central American Population Grows Fastest, Mexican Grows the Most
U.S.-Born Latinos Spark Hispanic Population Growth
Hispanic Population Growth, 2006-2014
But Acculturation Leading to Lower Birth Rates
Changing Language Skills
Differences in Acculturation Have Many Implications
Maintaining Hispanic Culture: By Acculturation Segment, 2015
Hispanics' Buying Power a Significant Force in the Economy
Households: By Expenditu! re Category, 2012 vs. 2015
Expenditures on Food at Home Show Modest Gain
vs. Non-Hispanic Households, 2012-2015
Hispanic Buying Power on the Rise
Hispanic Food Insecurity
What Are Hispanic Foods and Beverages?
Common Hispanic Foods and Beverages
Driving the Market
Free From' Foods Expanding
Organics on the Rise
100% Natural
Ancient Grains
Market Size and Growth
Hispanic Food and Beverage Sales Top $17 billion in 2015
Most Categories Exhibit Solid Growth
Hispanic Cheeses
Hispanic Beverages
Non-Alcoholic Beverages
Wines and Spirits
Future Market Growth
Market Forecast
Hispanic Foods and Beverages Top $21 Billion by 2020
2016-2020 (in millions)
Beverage Categories Gain Share
Several Trends Will Influence Hispanic Food and Beverage Development
Ethical Considerations
Sna! cking, Grazing, and Food Trucks
Potential Impact of Cuba
The Multicultural Marketing Message

Chapter 3 The Competitive Environment

Key Points
A Wide Variety of Marketers
Marketers/Brands, 2016
Leading U.S.-Based Marketers
B&G Foods
Campbell Soup
General Mills
Hain Celestial
MegaMex Foods
J.M. Smucker/Rowland Coffee Roasters
Juanita's Foods
Kraft Heinz
La Preferida
La Tortilla Factory
Marquez Brothers
Olé Mexican Foods
Truco Enterprises
Major Hispanic Marketers
Concha y Toro
Grupo Bimbo/Bimbo Bakeries
Barcel USA
Grupo Lala
Grupo Modelo
Jose Cuervo
Marketer Shares
PepsiCo/Frito-Lay and Gruma/Mission Are Market Leaders
Frito-Lay Dominates Tortilla Chip Category
Gruma/Mission Contr! ols Half of Tortilla/Taco Kits Category
Frito-Lay Leads in Salsa Category
ConAgra Leads in Refried Beans Category
Many Competitors in Mexican Sauces/Marinades Category
(Percent of Dollar Sales)
Campbell's Owns Picante Sauce Category
B&G Foods Controls Half of Taco Sauce Category
Juanita Foods Is Leader in Other Mexican Food Items
Grupo Modelo Dominates Hispanic Beer Category
Cuervo Leads Highly Divided Hispanic Spirits Market
Concha y Toro Leads Diverse Latin American Wine Market
Rowland Major Hispanic Coffee Company
Non-Alcoholic Beverages Offered by Wide Variety of Marketers

Chapter 4 Retailer and Foodservice Trends

Key Points
The Retail Sector
Significant Hispanic Food and Beverage Presence in Mainstream
World Section
World Section
World Section
Hispanic Groceries Still Key for Community
La Michoacana Meat Market
Authentic Products Flourish in Online Markets ([external URL]
Amigofoods ([external URL] ([external URL] ([external URL]
My Mexican Pantry ([external URL]
The Foodservice Sector
Not Just Mexican
Presence in All Types of Foodservice
Emerging Foodservice Trends That Favor Hispanic Cuisines
Salsa on Half of Casual Dining Menus
Chili on Almost 40% of All Menus
Tortillas on a Third of All U.S. Foodservice Menus
Tortilla Chips on a Fifth of Foodservice Menus
Burritos on One of Every Six Menus
Fewer than One in Ten Restaurants Serve Refried Beans
Colombian Coffee Favorite Among Hispanic Options
Tequila in Over 40% of Restauran! ts
Phenomenal Rise for Malbec
Hispanic Beers Among Top Imported Beers
Hispanic Restaurant Spending Flat
Hispanic vs. Non-Hispanic Households, 2012 vs. 2015
Hispanic Restaurant Chains
Abuelo's ([external URL]
Baja Fresh Mexican Grill ([external URL]
Chevys Fresh Mex ([external URL]
Chili's ([external URL]
Chipotle Mexican Grill
Del Taco ([external URL]
El Meson Sandwiches
El Pollo Loco
On The Border Mexican Grill & Cantina ([external URL]
Pappasito's Cantina ([external URL]
Pollo Campero ([external URL]
Rubio's Fresh Mexican Grill
Taco Bell ([external URL]
Taco Cabana ([external URL]
Wahoo's Fish Tacos ([external URL]

Chapter 5 Product Development and Trends

Key Points
Tapping the Mainstream Trends
Tortilla Chips
Salsas, Sauces, Marinades
Meals and Meal Kits
Vegetarian Tamales
Vegetarian Tamales
Grains, Rice, and Beans
Seasonings and Peppers
Desserts and Snacks

Chapter 6 The Consumer

Key Points
The March of Multiculturalism
Spicy Difference Attracts Consumers
Salsa the Hispanic Food Most Frequently Consumed at Home
Salsa Also Most Frequently Consumed Away From Home
Hispanic Consumers Still Best Market
A Third of Hispanic Consumers Appreciate Marketing Communications in Spanish
Key Hispanic Ingredients
Made Chili Brands:
Hispanic vs. Non-Hispanic Populations (percent and index)
Beans vs. Without Beans: Hispanic vs. Non-Hispanic Populations
Hispanic vs. Non-Hispanic Populations (percent and index)
Hispanic Consumers Biggest Users of Peppers and Spices
Ingredient Types: Hispanic vs. Non-Hispanic Households (percent and index)
Hispanic Consumers Prefer Authentic Brands
Brands: Hispanic vs. Non-Hispanic Households (percent and index)
Hispanic vs. Non-Hispanic Households (index)
Not All Categories Demand Authenticity
Hispanic vs. Non-Hispanic Households (percent and index)
Chili Bra! nds: Hispanic and Non-Hispanic Households (percent and index)
Brands: Hispanic vs. Non-Hispanic Households (percent and index)
Restaurant Preferences Are Mixed

For more information about this report visit

Media Contact:

Laura Wood, Senior Manager 

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