PRN: Brilliant Pet: BrilliantPad™ Campaign Ends at Over 178% Funding Target

24/apr/2017 15:06:07 PR Newswire Turismo Contatta l'autore

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Brilliant Pet: BrilliantPad™ Campaign Ends at Over 178% Funding Target


CHICAGO, April 24, 2017 /PRNewswire/ --

Self-cleaning indoor dog toilet set to deliver in Summer '17 to 756 backers 

BrilliantPad, the world's first self-cleaning indoor dog potty for puppies and small dogs, has reached the end of its Indiegogo campaign having raised over 178% of their funding goal in the span of 45 days. For those who missed the campaign, you can still reserve an early production unit through the Indiegogo InDemand:

BrilliantPad's success in North America can be largely attributed to its revolutionary design that automatically replaces a soiled pad with a fresh one, rolling away into an odor-locking receptacle that dries waste out. The pad roll lasts for several weeks at a time, and can be removed easily without having to touch any unclean surfaces.

This streamlined cleaning process has proven popular with pet parents, particularly those going through housetraining, those with a senior or sick dog who can't go out as much, and those who work difficult hours or live in areas with unpredictable weather conditions.

After a successful crowdfunding campaign, BrilliantPad intends to deliver to its Indiegogo backers in late summer, 2017, and are still taking pre-orders now for a 25% saving on MSRP.

Alan J. Cook, CEO of Brilliant Pet, comments "The response from the dog community was amazing and humbling as it made clear to us that a product like this was needed in the market. We received many emails and messages of support from folks who had always wanted a solution like BrilliantPad especially because it provides freedom and flexibility and a convenient alternative when health issues or the unexpected arises. We can't wait until we get feedback from our first customers so we can continue to innovate for pets and their loving families."


  • Designed for dogs under 35 pounds
  • Usable pad area equivalent to most popular puppy pad size: 24 inches x 23 inches
  • Step-up height: approximately 2 inches and easily accessible for most dogs
  • System footprint: 34 inches x 24 inches
  • Height: waste cover is 6 inches tall and supply cover is 4 inches tall  
  • Whisper-quiet motor is dog-friendly, safe, yet strong and powerful
  • Manual Control: Advance pad anytime at touch of button or double-click to advance full pad
  • Automatic Mode: Set timer to replace pad automatically 1, 2 or 3 times a day
  • Smart Sensor: Automatic timer will not activate if dog is on machine
  • Power Supply: Safe, low-voltage UL-rated power supply
  • Pad rolls: One roll equates to 27 puppy pads

Editor's notes: 

High-resolution images, logos, and campaign videos can be found here.

For more information on BrilliantPad please visit their Facebook, Twitter or website.

About Brilliant Pet 

We love animals. We are experts at making pet waste easier to handle and easier to dispose.

We are passionate about making innovative and useful products that improve people's lives.

Brilliant Pad™ lets pet parents to spend less time cleaning and more time loving their furry friends.

BrilliantPad development began in August 2015 and was created, iterated and refined over an 18-month period. More than 20 dogs and their parents participated in the development process.

Our team created the ScoopFree self-cleaning litter box and FroliCat family of pet toys and has commercialized many other groundbreaking products, including an internet video security system, a pioneering online activity registration website, and a health care monitoring service for seniors living alone.

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