PRN: BHSC Global, LLC Announces Acquisition Of Strategic Marketing Entity

02/mag/2017 14:06:11 PR Newswire Turismo Contatta l'autore

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BHSC Global, LLC Announces Acquisition Of Strategic Marketing Entity


NEW YORK, May 2, 2017 /PRNewswire/ -- BHSC Global, LLC announces the acquisition of Group DIG, a leading marketing services agency and business consultancy. This is the third addition to the BHSC Global portfolio of companies, joining BHSC Global Management and BHSC Global Properties under the BHSC Global, LLC holding company.


"The acquisition of Group DIG provides a central piece of our company foundation," shared Co-CEO of BHSC Global, Rick Thurman. "Group DIG has extensive experience in Sports and Entertainment marketing, having worked with personalities including Katy Perry, Kelly Clarkson and NASCAR driver Martin Truex, Jr., and with movie properties from Marvel Entertainment and Disney-Pixar. We see them as the perfect team to partner with our Management and Properties divisions."

Rob Ponger, Co-CEO of BHSC Global provides further perspective. "Group DIG lives where commerce meets creativity. In addition to strong work in Sports and Entertainment, they currently advise and activate for some of the biggest brands in the world." Ponger continues, "As part of the foundation of our Global organization, Group DIG provides BHSC Global with a wide breadth of strategic services and significant scale in the marketplace."

"Since 2002, the Group DIG team has provided world-class services in business planning, branding, retail-driven marketing and brand experiences," shared company founder Mark Macchiarulo. "The opportunity to sit on the BHSC Global Leadership Team with Rick and Rob, who share the same vision and work ethic is something that could not be passed up." Macchiarulo will assume the role of Chief Marketing Officer at parent company BHSC Global, LLC.

The agency's impressive client roster includes MetLife, T-Mobile, Weleda, Rayovac, Juicy Juice, Edgewell Personal Care and Blount Fine Foods. Group DIG will rebrand as BHSC Global Marketing and will be led by President, Jill K. Perkins. "Our team is excited to be joining a group of like-minded companies under the BHSC Global banner," shared Jill. "Partnering with our Management and Properties groups will allow us to provide a greater breadth of services and will introduce our team to an entirely new group of clients currently being supported by our other BHSC Global divisions." Perkins continues, "Our strength has always been delivering innovative marketing platforms in a fast paced environment. It was important to me that we find partners who share the same sense of urgency tied to a strategic approach to winning on behalf of our clients."

BHSC Global Marketing has primary offices at 8 Pecks Lane, Newtown, CT, 06470.

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