PRN: Global Toys and Games Market 2017-2021: Emergence of 3D Printing / Use of Licensed Merchandise for Marketing and Branding / Growing Market for Franchise Movies and Shows - Research and Markets

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Global Toys and Games Market 2017-2021: Emergence of 3D Printing / Use of Licensed Merchandise for Marketing and Branding / Growing Market for Franchise Movies and Shows - Research and Markets

 
[12-May-2017]
 

DUBLIN, May 12, 2017 /PRNewswire/ --

Research and Markets has announced the addition of the "Global Toys and Games Market 2017-2021" report to their offering.

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The global toys and games market to grow at a CAGR of 4.94% during the period 2017-2021.

Global Toys and Games Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

One trend in market is use of licensed merchandise for marketing and branding. Licensing of toys is a key trend affecting toy sales globally. Seven out of ten licensed traditional toy manufacturers are in APAC. The US is the biggest licensed toys market globally. Due to the influence of Hollywood blockbuster movies such as Transformers: Dark of the Moon, Cars 2, and Thor, the demand for license merchandise has increased significantly 2012.

Numerous varieties of toys and games, including licensed toys, are currently available and are gaining popularity in the market. The popularity of TV shows for children, cartoons, and movies has also increased the manufacturing of toys and games based on the characters in these shoes and movies. For instance, the success of Hannah Montana and Spiderman increased the sales of the Hannah Montana and Spiderman toys and games product lines. Licensed toys also always carry a higher price tag than their non-licensed counter parts.

According to the report, one driver in market is increasing personal disposable income and rising middle-class population. In recent years, the lifestyle in both developed countries and emerging countries such as Russia, China, and India has changed dramatically. One of the reasons behind this dramatic increase is rapid urbanization.

Key vendors

  • Hasbro
  • Mattel
  • Ravensburger
  • The LEGO Group
  • TOMY

Other prominent vendors

  • Funko
  • Funtastic
  • JAKKS Pacific
  • Lansay
  • LeapFrog Enterprises
  • MGA Entertainment
  • Playmates Toys
  • ToyQuest
  • Vivid Imaginations

Key Topics Covered:


Part 01: Executive summary

Part 02: Scope of the report

Part 03: Research Methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product type

Part 07: Market segmentation by retail formats

Part 08: Geographical segmentation

Part 09: Key leading countries

Part 10: Decision framework

Part 11: Drivers and challenges

Part 12: Market trends

Part 13: Vendor landscape

Part 14: Appendix

For more information about this report visit http://www.researchandmarkets.com/research/gbfbvs/global_toys_and

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Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com

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