PRN: New Formex App Lets You Try on Their Watches Virtually

23/ago/2017 09:00:58 PR Newswire Turismo Contatta l'autore

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New Formex App Lets You Try on Their Watches Virtually


BIEL, Switzerland, August 23, 2017 /PRNewswire/ --

Formex Swiss Watches, an independent Swiss watchmaker and direct online distributor of action-sport-influenced watches, just released a free App that lets you try on their watches with a smartphone.

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Their new App breaks through the biggest obstacle of online shopping, namely the inability to try on a product before buying it. Pictures and videos only provide a limited imagination of how a watch will look like on the own wrist. Formex Swiss Watches faced this problem and developed an App that uses augmented reality to project a watch on the wrist to give a feel of real-life size and look of their timepieces. The surprisingly realistic looking 3D model follows the wrist movements and thus can be observed from different angles and distances.

It's no secret that watches exhibited in brick and mortar stores bear high retailer margins in order to cover for staff and store expenses. When the new Formex CEO Raphael Granito decided last year to go the online only route after 20 years of conventional retail business, it was with a clear goal: to manufacture high quality Swiss Made sports watches at unbeatable prices. He created an award-winning webshop, cut watch prices by half and extended the warranty by a year. Granito explains that "despite the many advantages of buying a watch online, the biggest drawback so far was that customers were not able to try them on. Even though every Formex comes with a 30-day free return policy, we found that people are still hesitant to buy watches without having had them on their wrist. That's why we came up with the idea for this App."

The first App version features the three current model lines and lets you change straps and snap pictures of the watches on your wrist. The Formex TryOn App is available for free on the AppStore and GooglePlay.

We're happy to provide additional video and photo material.


Direktlink App:

AppStore Link:

GooglePlay Link:

YouTube Link:

For questions related to the distribution of this press release, please contact:

Markus Walchli
Head of Marketing Formex Swiss Watches
Wasserstrasse 42
2502 Biel/Bienne

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