PRN: Adds Three New Native Ad Formats to Help Broadcasters Promote Channels and TV Shows

19/set/2017 19:52:13 PR Newswire Turismo Contatta l'autore

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LONDON, Sept. 19, 2017 /PRNewswire/ -- In the fiercely competitive golden age of TV, it's no surprise broadcasters are struggling to attract viewers. They are missing a necessity: a single place to discover and target viewers who are actively searching for new shows.

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To help broadcasters with this issue, has recently launched three new native ad formats:  

  1. Super EPG â€�“ A new format that pushes a channel to the top of the grid, highlighting all content on that channel. The new Super EPG has seen channels increase their organic traffic by as much as 4200%.
  2. 5 second vertical video interstitials â€�“ 87% of users prefer to view a trailer over a static image. With this in mind, has created a new video interstitial. This will be the first unit users see when opening the app.
  3. Instant Ad Sync for TV Shows â€�“ The one-of-a-kind innovation Instant Ad Sync syncs mobile ads with television promos. As users watch an advertisement on TV, a mobile ad will appear at exactly the same time, allowing the user to learn more about a show and set alerts.

A&E, CBS and Sky are the first channel groups to test the new formats, receiving engagement rates 45% higher than the traditional native banners on the platform. 

To create these formats have built their own home-grown ad server, allowing deeper integration into the platform. The key benefits of the custom ad server are as follows:

  1. Increased functionality in campaigns, including the ability to set native alerts, remote record a show and add items to a watch list.
  2. Ads are served instantly, compared to traditional ad servers such as Google DFP which have delay of up to 20 minutes when a campaign is triggered.
  3. The ability to create custom reports, detailing more than just views, clicks and conversions. offers out-of-the-box statistics such as the number of organic views to a show and the typical activities performed by a viewer after being exposed to an advert, including tracking if a user watches the show on their Sky or Virgin box.

Chetan Damani, Managing Director at, said: " will continue to focus on building out their native ad serving capabilities, providing a unique marketing platform for broadcasters to drive audiences to their content."

About is the leading global TV and entertainment media platform, redefining TV content discovery, personalisation and engagement into a single immersive experience. With 3 million users on web and 2 million across mobile.

Chetan Damani
Managing Director

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