PRN: American Express Reveals: 'The Best Money I Ever Spent on My Small Business'

21/set/2017 09:50:27 PR Newswire Turismo Contatta l'autore

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American Express Reveals: 'The Best Money I Ever Spent on My Small Business'


LONDON, September 21, 2017 /PRNewswire/ --

Just under three quarters (71%) of small business owners say that investing in their company is the key to long term success according to research from American Express. However, concerns about cash flow (30%) to help fund future growth are considered to be the biggest challenge currently facing small businesses, ahead of forecasting the impact of external factors such as Brexit (21%) and prioritising the multiple needs of their business (14%).


With small businesses owners ranking branding and marketing (25%), new hires (19%) and specialist equipment (15%) as the most important areas of investment, American Express asked five small business owners to share their stories of the best money they ever spent to help secure future success.

         Smarter:             A pioneer in the Internet of Things, Smarter launched the                          world's first wi-fi kettle in 2013.     Money well spent:    A £100 prototype                          Starting Smarter with a vision for an affordable connected home,                          Christian Lane invested £100 in creating a working prototype                          iKettle.  A £1 million contract followed that enabled the                          business not only to go into production, but grow and diversify                          with fridge cams and a wi-fi coffee maker now in its connected                                                                                    home offer.        Uniform2Go           Bridgend based manufacturer and wholesaler of school uniforms     Money well spent:    Branding                          As a start-up competing for business with established uniform                          suppliers, Emma Rees invested early in creating a strong brand                          identify for Uniforms2Go.  Leveraging the identity online, in                          marketing and in-store, Emma credits the branding as helping                          establish Uniforms2 Go as a credible business that now supplies                          The Prince's Trust and more than 250 schools in the UK as well as                                                                                              some overseas.        Server Density       SaaS (Software as a Service) business providing server and website                          monitoring to customers all over the world         Money well spent:    Technology and Services:                          Founded by David Mytton in 2009, Server Density was borne out of a                          business problem David encountered while running another business.                          The software solution that was needed didn't exist, so David and a                          friend, Harry Wincup created it. Continuously checking websites                          and systems globally to see if they are online and how quickly                          their pages are loading, the software triggers alerts to the team                          whenever there is a delay or an error.  David describes the                          ongoing investment in essential technology required to run Server                                                                                                                         Density effectively 24/7 as the best money spent on the business.       Each Peach           Childcare and education service for babies through to five year     Childcare            olds     Money well spent:    Recruitment agency fees                          Founder Kate Peach is passionate about childcare and cites a                          significant agency fee to find a new nursery manager in 2015 with                          enabling her to both grow Each Peach and diversify her portfolio.                          Kate has since created Peacharno a childcare training and                          consultancy service and has ambitions to add five more nurseries                                                                                     to the Each Peach brand.        Catalyst 2           Web hosting company managing around 20,000 domains including those                          of international brands and charities        Money well spent:    Office environment                          Paul Redpath set up his first business at the age of 15 alongside                          studying and by the time he graduated, Catalyst 2 was up and                          running.  Paul believes his best investment was his first member                          of staff as well as the expense of the office space and equipment                          needed to facilitate his first new joiner. He says the impact on                                                                                             the business and his own work life balance was immediate. 

42% of small business owners said lack of readily available cash is preventing them from spending money on their business and nearly three quarters (73%) agreed that they are more likely to invest if they have good cash flow.

Karen Penney, Head of Small Business Services at American Express said: "What these inspiring case studies highlight is that while investment can be critical to small business success there's no one size fits all approach.  As the definition of success is personal to every small business so is the journey to making the right investment at the right time.  For those planning investments large or small, one of the benefits we offer on our Business cards is extended payment terms and flexible spending limits to help businesses address the challenges of cash flow management."

The five businesses each describe their personal story here

About American Express Small Business cards 

American Express small business Cards are designed to help small business owners manage finances, improve cash flow and stay in control of everyday expenses, while earning rewards at the same time. The Cards offer up to 54 days of deferred payment on purchases and Small business Cardmembers earn one Membership Rewards point for virtually every full £1 spent on the Card.  These Membership Reward points can be used for a statement credit or redeemed and spent on hotel bookings, gifts and experiences and to offset everyday expenses.


Survey results from UK study of 1,000 Small Business Owners in the UK, conducted by OnePoll in May 2017.

About American Express 

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,,, and

Key links to products, services and corporate responsibility information: charge and credit cards, business credit cards, Plenti rewards program, travel services, gift cards, prepaid cards, merchant services, Accertify, corporate card, business travel, and corporate responsibility.

Company Codes: NYSE:AXP
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