Scinto@renovance.tv +1 - 203 - 364 7852 www.renovance.tv Renovance.tv picks the legendary Italian fashion photographer Claudio Basso and a bunch of top names to launch its revolutionary Photography Workshops in New York City.
FOR IMMEDIATE RELEASE
MARCH 25, 2007
Contact: Sheri Scinto, Executive Producer Sheri.Scinto@renovance.tv
+1 - 203 - 364 7852
in New York City.
NEW YORK, Mar 25, 2007 -- The Renaissance of Photography Training begins next month in NYC when Renovance.tv launches the first Reality Training Workshop, bringing a revolution to the way professionals and amateur photographers are trained. Based on the concept that the difference between education and training is the real world, Renovance.tv assembled a star packed cast for their New York premiere. Celebrity hair stylists and makeup artists will create the look for the supermodels picked from top NY agencies who will be on set with Claudio Basso a master of photography who’s work have been published across four continents. The workshops take place at the renown Splashlight Studios, the home of the most glamorous fashion magazine shoots.
“My success happened overnight, but took twenty years in the making” - says Claudio Basso - “Most of those twenty years were spent trying to figure out how to open the door to the top people in the industry and how to avoid having it slammed on your face. The innovative training structure implemented by Renovance.tv allows me to bring the top players to our audience on a platform of honest delivery and confidence building information, offering nothing but the truth on how to make it to the top. I wish I had something like this available in my early days”.
With work published in more than thirteen countries fashion photographer Claudio Basso delivers the secrets, tips and tricks of thirty years shooting supermodels and celebrities. In this deep dive weekend Claudio takes you through what-where-how to succeed in one of the most competitive yet exciting fields of photography. From a detailed analysis of the fashion industry and its players to a step by step training to plan, execute, edit and deliver a successful fashion shoot, Claudio does not leave a stone unturned. This is the true story that Claudio Basso has passed on to his assistants. Without holding back anything or bowing down to anybody he delivers an outstanding training experience, cutting out fantasies and legends to help photographers improve their skills and grow a very profitable business” says Sheri Scinto, executive producer at Renovance.tv
Fashion Photography the True Story - a two day Reality Training Workshop starts in April (first date sold out) through June at the Splashlight Studios in NYC (35th St. & 10th Ave). Bookings are available only online at www.Renovance.tv
Additional information continues on the following pages
About Renovance.tv - as described by Sheri Scinto, executive producer
We spent two years traveling across the country, running seminars and workshops. We met hundreds of keen photographers and listened to their comments, ideas and visions. The many pages of great feedback helped us immensely in identifying how the digital revolution impacted this wonderful passion for many, business for some. Photography has not changed. We still find pleasure in capturing a moment, being occasional or created, and enjoy emotional reward in perpetuating it. We love it because it allows us to beat time, bring back the emotion of the moment and share it with others.
Technology has changed. It made photography accessible to many more of us but more importantly it made it easier, faster, better and less expensive. However, revolutions always come at a price. Today’s technology is growing at such a fast pace that one may spend more time reading manuals than taking pictures. We know that many of today’s photographers feel lost between technology and technique. Things should be kept as simple as they can be to allow the achievement of our aspirations. That way we can focus on results and not on how to get there. And it would be great if we can have fun while we are doing it, because yesterday will never be tomorrow.
The difference between education and training is the real world. The acquisition of knowledge becomes relevant only to the extent of the use we make of it. The rest is pure academics which become culture if we decide to make it a part of us, let it be our choice. Let technology become the servant of creativity and not the
other way around. Sharing is a clear sign of power. From the time of the ancient Greeks humans have enjoyed the benefit of debating and confronting opinions and ideas. They used to do it in the Agora’, the local square, today we enjoy the comfort of our couch and sleepers while we click the mouse. Belonging to a community is also important, we know that. That is why we created Renovance.tv
About Claudio Basso www.claudiobasso.com
Born in Paris in 1959, Claudio Basso has had an impressive volume of work published across four continents. His professional career started in Milan mentored by Alberto Nodolini, the renowned Art Director of Italian Vogue. From Milan to London, Paris and New York Claudio created editorial for prestigious magazines such as American Vogue, New York Woman, French Elle, Italian Vogue, Vanity, Bazaar, Amica and Grazia. The elegance of his work also contributed to such prominent catalogues as Saks Fifth Avenue, Bloomingdales, Bonwitt Teller and the German Otto Versand. While recognized in Japan for the Max Factor cosmetic campaign and in Greece and Brazil for his stunning Elle covers, Claudio never abandoned his most intimate work of Private Portraiture shown in galleries around the world. Enriched by thirty something years behind the camera, a list of celebrities and supermodels photographed with a unique style that combines sensuality, elegance and sophisticated photography, Claudio Basso works from his studio in Connecticut.
About Splashlight Studios www.splashlightstudios.com
Is it possible in the arena of photographic and digital photography to be assured of a five-star shooting experience? At Splashlight, we make it possible because we focus on the client. Visualize high ceilings, open spaces and a meticulously designed, purpose-built space with a state-of-the-art digital studio built to serve the creative community. The 23,000 square foot space-comprised of three stories and five large, column-free studios-is flexible enough to meet the needs
of photographers, art directors and other creative professionals with ease and luxury. Ground-level access and an in-house restaurant with full catering service available makes the space perfect for hosting special events as well.
Splashlight is conveniently located across the street from the Jacob Javits Center in Manhattan’s fashion district. Everything clients require is under one roof, ensuring a seamless photo shoot. Still, our most desirable qualities are our passion and dedication. When we say we are committed to serving our clients with courtesy and expertise, we mean it. We promise an ideal space with all amenities and five-star service with the client as our focus.
Please visit our website at
Sheri Scinto, Executive Producer
+1 - 203 - 364 7852