QUALCOMM adotta la tecnologia grafica 3D di AMD per implementare l'esperienza visuale perfetta sui telefoni del futuro
Carissima/o,
AMD ha annunciato di aver fornito su licenza la tecnologiadei propri core grafici avanzati a QUALCOMM Incorporated, uno dei principalisviluppatori e innovatori nel campo delle tecnologie wireless e delle soluzionimobile data. L'accordo, che interesserą la prossima generazione di chipsetQUALCOMM, rientra nell'ambito dell'impegno con cui entrambe le societą puntanoall'affermazione dell’ ecosistema di mobile gaming, implementandotecnologie grafiche allo stato dell'arte su una vasta gamma di dispositivipalmari mobili destinati ai consumatori di tutto il mondo.
L'accordo permetterą di integrare la tecnologia brevettataUnified Shader Architecture di AMD – introdotta per la prima voltaall'interno della console Microsoft Xbox 360 – nei chipset Mobile StationModem (MSM) di QUALCOMM, raggiungendo potenzialmente milioni di utenti ditelefoni mobili.
Di seguito la notizia in dettaglio, in inglese.
Per ulterioriinformazioni:
AnnaCarzana - AMD Public Relations - Tel. + 3902.30081603
Cordialitą
Cristina Pergola
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AMD Licenses 3D Graphics Core Technologyto QUALCOMM, Delivering The Ultimate Visual Experience™
to Tomorrow’s Phones
— Advanced QUALCOMM Wireless Chipsets to Include AMDGraphics Technology for Immersive
This agreement will bring AMD’spatented Unified Shader Architecture - first introduced in the Microsoft®Xbox 360TM gaming system - to QUALCOMM’s advanced MobileStation Modem™ (MSM™) chipsets, potentially reaching many millionsof mobile phone users.
"QUALCOMM’s licensing of AMD's industry-leadingOpenGL ES 2.0 IP for integration into our chipset solutions allows us tocontinue our leadership in providing the highest quality graphics applicationexperience in the industry," said Steve Mollenkopf, senior vice presidentof product management for QUALCOMM CDMA Technologies. “We look forward toseeing devices that leverage this technology to deliver the full potential ofwhat wireless has to offer.”
“AMD’s graphics technology isbased on years of high-quality graphics processing and expertise in the mobilemarket, enabling cutting-edge handheld devices with maximum performance,”said
Through its agreement with QUALCOMM, AMDwill deliver innovative new graphics solutions, empowering the delivery ofadvanced hardware and software applications for outstanding mobile graphicsexperiences. To accelerate the evolution of immersive graphics for handhelddevices, AMD continues to work with an array of hardware and software suppliersto drive new graphics standards and industry-leading technology, such as theAMD patented Unified Shader Architecture.
"The promise of upcoming handheldarchitectures supporting OpenGL ES 2.0 graphics standards is expected to bringa game-changing evolution in 3D capabilities for developers," said AlexCaccia, CEO of Ideaworks3D. "The popularity of the QUALCOMM platforminfused with AMD technology makes a winning combination, laying the groundworkfor a wealth of new devices capable of supporting the same mind-blowing 3D performanceseen in today's videogame consoles and PCs.”
AMD andHandheld Graphics
With the acquisition of ATI Technologiesin 2006, AMD is a leading supplier of discrete media processors to the handheldmarket. AMD Imageon™ media processors support a variety of multimediafunctions, including mobile TV, video, photography, video telephony, music and3D graphics processing.
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