QUALCOMM adotta la tecnologia grafica 3D di AMD per implementare l'esperienza visuale perfetta sui telefoni del futuro
AMD ha annunciato di aver fornito su licenza la tecnologiadei propri core grafici avanzati a QUALCOMM Incorporated, uno dei principalisviluppatori e innovatori nel campo delle tecnologie wireless e delle soluzionimobile data. L'accordo, che interesserà la prossima generazione di chipsetQUALCOMM, rientra nell'ambito dell'impegno con cui entrambe le società puntanoall'affermazione dell’ ecosistema di mobile gaming, implementandotecnologie grafiche allo stato dell'arte su una vasta gamma di dispositivipalmari mobili destinati ai consumatori di tutto il mondo.
L'accordo permetterà di integrare la tecnologia brevettataUnified Shader Architecture di AMD – introdotta per la prima voltaall'interno della console Microsoft Xbox 360 – nei chipset Mobile StationModem (MSM) di QUALCOMM, raggiungendo potenzialmente milioni di utenti ditelefoni mobili.
Di seguito la notizia in dettaglio, in inglese.
AnnaCarzana - AMD Public Relations - Tel. + 3902.30081603
Luisella Lucchini - Imageware - Tel. +39 02.700251
AMD Licenses 3D Graphics Core Technologyto QUALCOMM, Delivering The Ultimate Visual Experience™
to Tomorrow’s Phones
— Advanced QUALCOMM Wireless Chipsets to Include AMDGraphics Technology for Immersive MobileGaming —
SUNNYVALE, CALIF. — Oct. 3, 2007 — AMD (NYSE: AMD) todayannounced an agreement to license cutting-edge graphics core technology toQUALCOMM Incorporated, aleading developer and innovator of advanced wireless technologies and mobiledata solutions, for next-generationchipsets. This intellectual property (IP) licensing agreement is part of eachcompany’s ongoing commitment to drive a strong mobile gaming ecosystemand unleash state-of-the-art graphics across a range of handheld devices todelight mobile consumers everywhere.
This agreement will bring AMD’spatented Unified Shader Architecture - first introduced in the Microsoft®Xbox 360TM gaming system - to QUALCOMM’s advanced MobileStation Modem™ (MSM™) chipsets, potentially reaching many millionsof mobile phone users.
"QUALCOMM’s licensing of AMD's industry-leadingOpenGL ES 2.0 IP for integration into our chipset solutions allows us tocontinue our leadership in providing the highest quality graphics applicationexperience in the industry," said Steve Mollenkopf, senior vice presidentof product management for QUALCOMM CDMA Technologies. “We look forward toseeing devices that leverage this technology to deliver the full potential ofwhat wireless has to offer.”
“AMD’s graphics technology isbased on years of high-quality graphics processing and expertise in the mobilemarket, enabling cutting-edge handheld devices with maximum performance,”said Adrian Hartog, senior vicepresident and general manager of AMD’s Consumer Electronics Group.“The combined force of QUALCOMM’s chipset solutions and AMD’sgraphics technology is well-positioned to meet mobile consumers’ growingdemands for visually compelling content.”
Through its agreement with QUALCOMM, AMDwill deliver innovative new graphics solutions, empowering the delivery ofadvanced hardware and software applications for outstanding mobile graphicsexperiences. To accelerate the evolution of immersive graphics for handhelddevices, AMD continues to work with an array of hardware and software suppliersto drive new graphics standards and industry-leading technology, such as theAMD patented Unified Shader Architecture.
"The promise of upcoming handheldarchitectures supporting OpenGL ES 2.0 graphics standards is expected to bringa game-changing evolution in 3D capabilities for developers," said AlexCaccia, CEO of Ideaworks3D. "The popularity of the QUALCOMM platforminfused with AMD technology makes a winning combination, laying the groundworkfor a wealth of new devices capable of supporting the same mind-blowing 3D performanceseen in today's videogame consoles and PCs.”
AMD andHandheld Graphics
With the acquisition of ATI Technologiesin 2006, AMD is a leading supplier of discrete media processors to the handheldmarket. AMD Imageon™ media processors support a variety of multimediafunctions, including mobile TV, video, photography, video telephony, music and3D graphics processing.
Advanced Micro Devices(NYSE: AMD) is a leading global provider of innovative processing solutions inthe computing, graphics and consumer electronics markets. AMD is dedicated todriving open innovation, choice and industry growth by delivering superiorcustomer-centric solutions that empower consumers and businesses worldwide. Formore information, visit www.amd.com.
© 2007 Advanced Micro Devices, Inc. AMD, the AMD Arrow logo,AMD Imageon, and combinations thereof, are trademarks of Advanced MicroDevices, Inc. Other names are for informational purposes only and may betrademarks of their respective owners.